How culture inspires design?
Have you ever heard about Japanese minimalism in design? Or Islamic architecture? Mandala patterns? Well, you probably guessed it right! Culture has inspired design for centuries, and graphic design is a step forward in preserving these beautiful artforms and giving them a contemporary outlook. While each designer brings his/her unique palette to the table, there are always specific rules and guidelines which comes from the culture you work adding context and depth to your work. Be it the typeface, use of appropriate colors or hierarchy of information, a specific culture would inform these in a design layout. It is essential particularly for designers who have international clients to be mindful of the country's culture they are designed for. Some examples are:
1. Japanese minimalism
Japanese culture is known for its minimalism. The mastery lies in creating the most outstanding design in the simplest possible manner. Moreover, the use of delicate floral patterns in design, which are inspired from the cherry blossoms (Sakura) that Japan is famous for, gives a distinct value to the overall design and is often used in marketing products designed for the Japanese market. A quick search on the internet would help you understand this even better.
2. Indian bold colors
Indian culture is often associated with vibrant colors, bold type forms which are overall packed with energy. It is also heavily inspired by the religions practiced in the country.
India is known for multiculturalism and is the birthplace of 4 religions i.e., Hinduism, Jainism, Buddhism, and Sikhism.
Each faith inspires different design forms, and sometimes a blend of two or more creates a unique style.
3. Islamic architecture
Islamic architecture is known for its delicate yet convoluted patterns.
Some of the design forms include minarets and calligraphies, which are often captured in graphic design.
Since religion forbids the use of faces, the art heavily focuses on text and patterns. One of the most widely celebrated forms of Islamic architecture is the geometric designs; these are truly reflective of the mathematical geniuses that the Arab world produced. These geometric patterns are a common feature shared by mosques and other religious institutes across the globe.