Repurpose Presentations for Different Kinds of Audiences

It is a wonderful moment when you nail your presentation. You end up sensing that the audience is on board with you and this feeling is nothing short of exhilarating. But this feeling is also short-lived when you realize this was an exclusive event.

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Luckily, that can very well not be the case. A presentation that has gone successfully doesn’t have to be a one-time thing. There are tips with which you can repurpose your talk for different kinds of audiences. All you need to do is tailor the presentation for each audience with just a little time and energy. Here’s how you can do it.

Analyze Your Audience Again

the goal of your talk is to ‘move’ the audience by rousing emotion in them. Deep dive into what is different about this new audience and incorporate relevant stories in your talk.

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Adjust the CTA

Call to Action is that part of the presentation where you require your audience to act for your benefit. A CTA for a VC is not going to be the same as for a client which is why you need to carefully assess and upgrade your CTA for your new audience.

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Keep Slides Simple

Slides help audience ‘see’ what you are delivering. Most people are visual learners which is why it is best to keep your slides simple and conceptual. In this way, you won’t have to do a lot of editing while repurposing your presentation.

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Make a Clear Key Message

It may be pretty obvious but you as a presenter should be very clear about the ‘big idea’ of your talk. Only then can you deliver a message that will hit home. When you are tweaking your presentation for the next audience, make sure the key message is not compromised and is relevant to this next audience.

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A presentation need not be put away deep in your documents folder, you can use key points and insights from it over and over. You put a lot of effort in building a stellar presentation, it is only fair you can make it into a tool to connect with multiple audiences.