Quick Guide to Persuasive Presentations
Presentations are used to sell ideas, to persuade the audience and let’s face it, it’s not always an easy feat to achieve. But what if we tell you there are some psychological hacks which you can use on your audience to really drive your message.
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1. Repeat an Idea:
Ever heard of the term “Power of Repetition”. It is something which can make someone believe in even an untrue statement and can also make your presentations more persuasive. People tend to accept something more readily if it feels familiar. This can be achieved by repeating the salient points and/or using the same set of images throughout the presentation.
You can also make use of trigger words as a way for the audience to remember your message. “You”, “Free”, “Fast” and “New” are some trigger words that have been proven by research to inspire people and provoke them to take action.
2. Use High Quality Images:
Human beings have the natural ability to remember pictures, they see before they hear. You can capture your audience’s attention by using relevant, high-quality images in your presentations. Put effort in choosing the images and carefully analyze how well they can be received by your audience.
3. Level with the Emotions:
People connect with a message the strongest when it hits them at the emotional level. Appeal to your audience’s emotions and you have them hooked! A great way of doing that is to use stories. The story can either be at the start, at the end or even throughout the presentation in the form of a narrative.
Your audience is more likely to remember the message of the presentation if it involves a story that resonates with them, inspires them and takes them away from the business-centric talk.
4. Prioritize the Important Points:
It is very natural that any audience is more attentive at the beginning and can possibly start to get distracted as time passes. Therefore, it is always a good idea to mention all the important points in the beginning of the presentation and maybe use the rest of the time to explain those same points at length.
Summarizing those same ideas at the end helps lock your message in the mind of your audience.
5. Focus on Body Language
Body language works close together with the words you are saying. It is an effective second channel of communication with your audience. You can come across more competent to your audience if you use energetic hand gestures to emphasize your points.
Similarly, having a smile on your face can make you more likeable. Expressing mutual interests and concerns is a great way to connect with your audience. If your presentation is too matter-of-factly and all serious, you can always make it lighthearted by adding a joke or a short happy story. Look enthusiastic and you won’t believe what infectious effects it can have on your audience.
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