Posts in Storytelling
Chermayeff and Geismar – The Godfathers of Logo Designing

There is an inextricable link between semiotics and the modern-day field of graphic design. Both are used to establish a visual representation of an identity and convey a message. So, when you come to think of it, ancient Egyptians were the first people to make use of logos and designs to communicate.

Read More
11 ways to promote your white paper

White paper is a formal document with a purpose to reach out to its target audience to provide them information either about a company’s products and services or to discuss solutions to any problem. It is not necessary that a value content or the catchy title will attract the reader to read it. It must be promoted in an effective way that it generates good leads and fulfill the purpose of white paper. Therefore, a white paper must be marketed through various ways to reach out to a greater audience.

Read More
8 Steps To Write a White Paper

White paper is a formal document which is mostly used by marketers and sales people. White paper is used as a powerful tool to market your company’s position and its useful information about products and services in order to generate leads. It requires an extensive research and expert knowledge to write about a company’s profile and to solve a problem.

Read More
Mastering the Art of Storytelling

With great storytelling, you will find that your message hits home and you are able to convince your audience that your idea is worth adopting more effectively than ever. And isn’t that what we all want?!

Read More
4 Ways to Make Brainstorming Sessions More Constructive

No matter how creative the team is, it is a challenge to come up with good ideas for your next big project or presentation and it requires time. A brainstorming session done correctly is not only good for your business but is also a good mental exercise for you and your team.

Read More
What Origami Can Teach UI/UX Designers?

UI design is all about joining small, keenly assembled elements into a full-fledged product. And origami is an art where you create beautiful objects by simply folding a piece of paper in different patterns.

Read More
How Ikea Fits Local Tastes in its Designs Globally

How does the company tailor its stores according to each different culture? It sends its representatives on an actual market research which involves going from home to home, understanding the needs, shopping styles and affordability of the consumers.

Read More
The Scientific Framework of Storytelling

In the world of marketing today, storytelling has become an important and a universally accepted phenomenon that is said to work wonders. It promises greater influence and greater engagement. But have you ever wondered what is it that makes it so captivating? Let’s take a look at the scientific framework and some explanation as to how storytelling works.

Read More
[VIDEO] Islamic Geometric Art – Know the Science Behind it

These designs take shape in a variety of materials including carpets, ceramic, stone screens, windows, vaults, tilework, stained glass, textile, metal and wood work. No matter how detailed these designs look, if one studies them closely, they are actually based on mathematical grids using only the combinations of repeated circles and squares.

Read More
A Storytelling Technique: Hypothesis-Driven Design

Hypothesis-Driven Design (HDD) is a product development process which make use of testing and prototyping to validate an idea and hence allows to build powerful, immersive stories with the aim to engage more and more audience.

Read More