Posts tagged persuasive sales presentation
8 Steps To Write a White Paper

White paper is a formal document which is mostly used by marketers and sales people. White paper is used as a powerful tool to market your company’s position and its useful information about products and services in order to generate leads. It requires an extensive research and expert knowledge to write about a company’s profile and to solve a problem.

Read More
Mastering the Art of Storytelling

With great storytelling, you will find that your message hits home and you are able to convince your audience that your idea is worth adopting more effectively than ever. And isn’t that what we all want?!

Read More
How Ikea Fits Local Tastes in its Designs Globally

How does the company tailor its stores according to each different culture? It sends its representatives on an actual market research which involves going from home to home, understanding the needs, shopping styles and affordability of the consumers.

Read More
The Scientific Framework of Storytelling

In the world of marketing today, storytelling has become an important and a universally accepted phenomenon that is said to work wonders. It promises greater influence and greater engagement. But have you ever wondered what is it that makes it so captivating? Let’s take a look at the scientific framework and some explanation as to how storytelling works.

Read More
Guy Kawasaki’s Golden Rule for PowerPoint Presentations

The Silicon Valley based venture capitalist introduced a golden rule for making an effective presentation on PowerPoint and called it the 10-20-30 rule.

Read More
A Storytelling Technique: Hypothesis-Driven Design

Hypothesis-Driven Design (HDD) is a product development process which make use of testing and prototyping to validate an idea and hence allows to build powerful, immersive stories with the aim to engage more and more audience.

Read More
Impactful presentation that sells...

No one knows how or where it started but most presentations we see are front-heavy, meaning that there’s a lengthy company history, introduction of vision & mission, achievements, clients etc. It’s high time to lose this style as it is a sure shot way of losing the attention of your audience right at the beginning!

Read More
A Tale of Research, Reporting, and Presentation Design

Today, the smart design is making its way into everything. While text-ridden detailed reports have their own charm and use, disseminating the gist of the story by effectively getting your point across lays on the shoulders of presentation. Reports can be boring to read with a lot of information scattered across the pages. With an effective and compelling presentation, reporting becomes an art.

Read More
Quick Guide to Persuasive Presentations

Presentations are used to sell ideas, to persuade the audience and let’s face it, it’s not always an easy feat to achieve. But what if we tell you there are some psychological hacks which you can use on your audience to really drive your message. Let’s take a look.

Read More