Posts tagged Storytelling tips and best practices
The Scientific Framework of Storytelling

In the world of marketing today, storytelling has become an important and a universally accepted phenomenon that is said to work wonders. It promises greater influence and greater engagement. But have you ever wondered what is it that makes it so captivating? Let’s take a look at the scientific framework and some explanation as to how storytelling works.

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A Storytelling Technique: Hypothesis-Driven Design

Hypothesis-Driven Design (HDD) is a product development process which make use of testing and prototyping to validate an idea and hence allows to build powerful, immersive stories with the aim to engage more and more audience.

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