Guy Kawasaki’s Golden Rule for PowerPoint Presentations
There are a million ways to use PowerPoint for presentations but it matters only a little if the presentation cannot be an effective one. For anyone who is stoked for options on how best to go about making a powerful and effective presentation on PowerPoint, the global marketing guru Guy Kawasaki has the solution!
The Silicon Valley based venture capitalist introduced a golden rule for making an effective presentation on PowerPoint and called it the 10-20-30 rule. Before we get into the details, here is what the rule is about:
10 slides is an ideal number of slides to use in PowerPoint
20 minutes should be the maximum amount of time you can speak
30 point font is the optimal font size to use for the slides
This rule is easy to follow and can drastically improve the quality of presentations in the business world if used more frequently.
Now here are a couple of reasons why the 10-20-30 rule is the most logical.
1. By limiting the number of slides, Kawasaki has introduced a valuable constraint, subjecting the presenter to choose and design slides wisely. Bringing the number down to a limit forces the presenter to analyze the necessity of each slide and keep only the most important ones.
2. Similar to the limit on the number of slides, putting a time constraint will make the presenter to bring his talk to the absolutely necessary points.
3. A 30-point font is usually easily readable by the audience unless the projector is too small and the room is too big. Also it is like a standard font which allows you to put ample text on one slide.
In conclusion, there could be 20, 30 or 50 slides used in an hour long presentation with any font size and style but when the purpose of a presentation is to drive the message home or make a sales pitch, it is always best to heed the words of the wise like Kawasaki who says,
Simple and to the point is always the best way to get your point across