How Ikea Fits Local Tastes in its Designs Globally

How does the company tailor its stores according to each different culture? It sends its representatives on an actual market research which involves going from home to home, understanding the needs, shopping styles and affordability of the consumers.

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The Scientific Framework of Storytelling

In the world of marketing today, storytelling has become an important and a universally accepted phenomenon that is said to work wonders. It promises greater influence and greater engagement. But have you ever wondered what is it that makes it so captivating? Let’s take a look at the scientific framework and some explanation as to how storytelling works.

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Latest Trends in Graphic Design Every Designer Should Know About

Design industry, probably more than any other industry, is the one to move quickly. Which is why graphic designers, web developers and brand managers should always stay on top of their game to keep up with the rapidly changing trends in the field. This will ensure that everything you do for your client resonates with their audience.

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Repurpose Presentations for Different Kinds of Audiences

A presentation need not be put away deep in your documents folder, you can use key points and insights from it over and over. You put a lot of effort in building a stellar presentation, it is only fair you can make it into a tool to connect with multiple audiences.

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Guy Kawasaki’s Golden Rule for PowerPoint Presentations

The Silicon Valley based venture capitalist introduced a golden rule for making an effective presentation on PowerPoint and called it the 10-20-30 rule.

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The Most Effective Styles for Presenting Data in Presentations

Statistics is presentations is usually associated with the words: boring and dry but we are sharing an old TEDTalk by Hans Rosling where he delivered a very interesting talk on presenting data in presentations with the use of six simple styles which can transform any plain full-of-data presentation into a very attention-grabbing one.

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[VIDEO] Islamic Geometric Art – Know the Science Behind it

These designs take shape in a variety of materials including carpets, ceramic, stone screens, windows, vaults, tilework, stained glass, textile, metal and wood work. No matter how detailed these designs look, if one studies them closely, they are actually based on mathematical grids using only the combinations of repeated circles and squares.

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A Storytelling Technique: Hypothesis-Driven Design

Hypothesis-Driven Design (HDD) is a product development process which make use of testing and prototyping to validate an idea and hence allows to build powerful, immersive stories with the aim to engage more and more audience.

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Lahore - A Hub of Art and Design

Lahore is a city that can rightfully be called the design capital of South Asia. This is reflected from the rich architecture of the city which carry in itself the remarkable influence of all the people who have made Lahore their home through the centuries. The storied traditions of art & design manifest itself in the form of arts, music, food, folklore, theater and craftsmanship. The design culture of the city can simply be characterized as flamboyant. It is often nuanced but is so diverse that each design carries its own influence, its own inspiration.

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Nest Generation Storytelling; Taking Weather Report to Next Level

The 3D Simulations are so real that you would get adrenaline rush just by watching it on your screens; it’s no less thrilling than the most thrilling ride in your favorite play land. According to the creators at TWC, Immersive Mixed Reality uses real-time graphic renderings and highly advanced visual effects to create something this powerful; all with the purpose to leave a lasting impression on their audiences.

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