Approach to Strategy Development – Trend Analysis Example
I previously discussed how trend analysis plays an important role in strategy formulation. When the strategy factors in relevant trends it will address how an organization can benefit from those trends.
How? Lets walk through a quick example. In my previous post I highlighted 15 trends that apply to the banking sector. One great example of a trend that is applicable to the banking sector - Growth in the Emerging Markets. The combined assets of the top 7 emerging markets will be more than the G7. Factoring that into the Strategy Development process will have a profound impact on the strategy.