Rule VII: Make it Sing

Make it sing is easier said then done. But, it’s the glue that holds everything together. So don’t shirk on this rule.

Lets take two axioms:

  • Information is power
  • Human’s are visual creatures

Conclusion: Design your information so it can be conveyed in an understandable way

Function and form go hand in hand (look no further than the various Apple products over the last decade). The parallel when it comes to Decks is: information is the equivalent of function and design is form. Its no coincidence that when you put the two together, you get: “Information Design”.

Follow these 3 principles to design your information:

Design your information so it can be conveyed in an understandable way

Direct the Eyes: The slide flow should be understood in a flash. To achieve this, structure the slide in a way so as to guide the viewer eyes.

Choose your Colors: Colors have deep meaning. Choose your colors as would choose your words – carefully.

Accentuate with Visuals: Use creative diagrams to illustrate – as simply as possible – concepts, models and processes.