4 Ways 2013 was the Year of Social Sustainability
Social Media Sustainability coming of age? Yes, according to Solitaire Townsend (co-founder of Futerra Sustainability Communications). She highlights 4 trends: Behavior Change, Big Debates, Cause Campaigning and transparency:
1. Behavior change Behavior change and sustainable consumption was the hot-topic of 2013, so it’s unsurprising to find so many change campaigns popping up onlin
2. Big debates Twitter debates are cheap, fun and open to anyone (who’s on the right timezone).
3. Cause campaigning Where to begin? From #GivingTuesday to the Upworthy phenomenon — communities of interest, cause related marketing and awareness raising campaigns were the first and still the best at social media.
4. Transparency? CSR Reporting and social media are a match made in heaven. On paper. In reality it’s hard to find outstanding examples of transparency truly using social media.